COMPANY STATUS 23andMe Inc. / PPC Associates / 23andMe Inc. / /
IndustryTerm
behavioral advertising purposes / online data / advertising consumers / online data privacy landscape / advertising to that computer or device / advertising partners / genetic testing services / online privacy debates / informational genetic testing services / advertising industry privacy / behavioral advertising / interest-based advertising / advertising / Online Interest-Based Advertising Accountability Program / Online Behavioral Advertising / advertising initiatives / advertising campaigns / /
Organization
ADVERTISING SELF-REGULATORY COUNCIL / COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number / Digital Advertising Alliance / OBA / /
Position
Genie Barton Vice President and Director Online Interest-Based Advertising Accountability Program / DAA Self-Regulatory Principles going forward / /
ADVERTISING SELF-REGULATORY COUNCIL/COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number: [removed]