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Genetics / Accountability / Design / FTC regulation of behavioral advertising / Ethics / Advertising / 23andMe


ADVERTISING SELF-REGULATORY COUNCIL/COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number: [removed]
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Document Date: 2013-11-20 12:18:56

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File Size: 156,70 KB

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Company

PPC Associates / 23andMe Inc. / MediaMath Inc. / /

IndustryTerm

managed-service solution / behavioral advertising / interest-based advertising / advertising networks / Online Interest-Based Advertising Accountability Program / compliant solution / search engine marketing / technology platforms / Online Behavioral Advertising / technology neutral / do-it-yourself software-as-a-service advertising platform / compliance solutions / advertising to that computer or device / advertising campaign / advertising ecosystem / /

Organization

ADVERTISING SELF-REGULATORY COUNCIL / COUNCIL OF BETTER BUSINESS BUREAUS ONLINE INTEREST-BASED ADVERTISING ACCOUNTABILITY PROGRAM FORMAL REVIEW Case Number / Digital Advertising Alliance / /

Position

Genie Barton Vice President and Director Online Interest-Based Advertising Accountability Program / /

Technology

search engine / /

URL

www.23andMe.com / www.aboutads.info/choices / /

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