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	HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021 Ancuta-Mihaela ZETIU, Patricia BERTEA* Add to Reading List Document Date: 2018-06-18 07:54:31 Open Document File Size: 1,41 MB Share Result on Facebook

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HOW A TOURIST DESTINATION MAY BECOME A BRAND BY MEANS OF EVENTS – A CASE STUDY ON IASI AS A CANDIDATE FOR EUROPEAN CULTURAL CAPITAL 2021 Ancuta-Mihaela ZETIU*, Patricia BERTEA**Add to Reading List