| Document Date: 2014-06-10 14:31:47
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City San Francisco / / Company Backcountry / Backcountry.com / / / Holiday 4th of July / Labor Day / Christmas / / IndustryTerm Online retailer / web experiences / e-commerce retailer / social media / e-commerce sites / paid advertising / e-commerce moments / / Person Nick Schlegel / / / Position Product Manager / / ProvinceOrState California / / URL www.backcountry.com / Backcountry.com / /
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Customer Story: Backcountry Backcountry Tests in July to Optimize Holiday Shipping Strategy Online retailer measures success of free 2-day shipping around holidays Challenge: Backcountry uses A/B testing to measure the v