STORY WARS EXERCISE 3: Winning the Story Wars. Most of them assume that you’ve already set your brand’s storytelling strategy (your values, EXERCISE #3: GO ON A DEADLY SIN BENDER

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• Seven deadly sins
• Sins
• Christian philosophy
• Sacrament of Confession
• Sin
• Indulgence
• Christian theology
• Christianity
• Religion

storywars-exercise-2-personal-story

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• Fiction
• Folklore
• Jack and the Beanstalk
• Novel
• Literature

The Architect What is more delightful to the mind than a puzzle? Though the world offers complexity and entropy, our intelligence can create from it simplicity and order. You love complex problems because these are the

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• Taoism
• Philosophy of life
• Behavior
• Idealist temperament
• Keirsey Temperament Sorter
• Wisdom
• Empowerment
• De
• Ethology
• Sociology
• Ethics
• Spirituality

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