IBM / UPS / American Express / Cingular Wireless / BellSouth / the Coca-Cola Company / MCI / /
Currency
USD / /
IndustryTerm
real estate / web copy / web content / huge high-tech / bank / financial services / medical software / business to business / industry giants / internal communications / communications department / healthcare / communications departments / energy / car dealership / /
Organization
US Federal Reserve / Republicans / /
Person
Creative / Bob Bly / Peter Bowerman / /
Position
forward in marketing materials / author / writer for the job / 25year veteran freelance commercial writer / manager / good writer / writer / poet / graphic designer / well-respected and well-compensated writer / Production Manager / novelist / columnist / Assistant / Account Executive / Freelance Writer / /
Page 1 WHY COMMERCIAL WRITING? When You’re Looking For Good Money, Lots of Freedom and Time For a Life… by Peter Bowerman The PR firm had hired me to work on a 12-page brochure for their client, a local