| Document Date: 2013-12-17 06:13:51
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City Paris / Charleston / / Company 4th Largest FMCG Company / PepsiCo India Holdings Pvt Ltd / Pioma Industries / Coca-Cola India Pvt. Ltd / Coca cola / Pepsi Cola Company / Pepsi-Cola / Hamdard Laboratories / Pepsi co. / Sherlekar.S.A. / Parle Bisleri Ltd / / Continent America / / Country United States / India / / Currency pence / cent / / / Event Product Release / / Facility Technical Campus / / IndustryTerm retail channel / energy drinks / soft drink retail sectors / non alcoholic beverage containing syrup essence / carbonates giants / healthy and hygienic products / widespread advertising / manufacturing fruit juices / manufacturing non-alcoholic / retail volume shares / slick radio advertising campaign / soft drink retail industry / unflavored beverage / manufacturing / beverage industry / public relations / retail formats / / MusicGroup Excel / / Organization Jaico Publishing House / Akole Taluka Education Society / Himalaya Publishing House / Bharati Vidyapeeth School of Distance Education / / Person Joseph Priestley / John Mathews / Torbern Bergman / Akole Taluka / Navi Mumbai / Kumardatt Ganjre / / Position researcher / player / producer / Director / Major / chemist / / Product Dabur / Pepsi Stuff / / ProvinceOrState South Carolina / / URL http /
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Brand building strategies for Soft Drinks Dr. Govind Shinde1 and Dr. Kumardatt Ganjre 2 1 AssociateProfessor, Bharati Vidyapeeth School of Distance Education, Navi Mumbai