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Generally Accepted Accounting Principles / Financial accounting / Financial economics / Intellectual property law / Financial markets / Valuation / Intangible asset / Fair value / Goodwill / Finance / Business / Accountancy


Panel Introduction (Jim Gregory) The brand is an intangible, which in accordance with GAAP (Generally Accepted Accounting Principles) cannot be placed on the balance sheet unless it has been bought or sold. Therefore, i
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Document Date: 2014-11-14 23:41:19

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File Size: 1,99 MB

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Company

Financial Markets Advisory Group / Morgan Stanley / Google / Facebook / Goldman Sachs / Merrill Lynch / The BlackRock / Morningstar / Microsoft / Accounting Policy Plus / Apple / /

Country

United States / /

Currency

USD / /

Facility

Loyola Marymount University / CFA Institute / /

IndustryTerm

potential solutions / finance / finance folks / finance teams / finance departments / /

Organization

Financial Accounting Standards Board / U.S. Securities and Exchange Commission / Private Company Council / Loyola Marymount University / CFA Institute / Marketing Accountability Standards Board / /

Person

Sandra Peters / Bob Lutz / Jim Gregory / Bob Bayless / Michael Moore / Jennifer Hillenmeyer / Esther Mills / Kunal Khara / Justin Nash / Sandy Peters / /

Position

President / Vice President / issue forward / consultant / founder / Head / Financial Reporting Policy Group / CPA / model / Professor / Director / chief accountant / managing director / marshal / representative / analyst / CFO / /

URL

www.sec.gov/news/speech/spch464.htm / /

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