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Corona / Gambrinus / Beer in the United States / Spoetzl Brewery / Beer in Mexico / Beer and breweries by region / Beer / Grupo Modelo


THE MARKET Beer-related businesses, including brewers, wholesalers, retailers, and brewer suppliers, contributed more than $162 billion to the U.S. economy in 2004, according to the Beer Institute and the National Beer W
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Document Date: 2006-11-13 15:28:14


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City

Shiner / Portland / Acapulco / San Antonio / Austin / Chicago / /

Company

Grupo Modelo / Barton Beers Ltd. / Soon Corona / The Gambrinus Company / Gambrinus Co. / /

Country

United States / Canada / Mexico / /

Currency

USD / /

Event

Person Travel / /

Facility

Spoetzl Brewery / Beer Institute / Modelo Brewery / BridgePort Brewery / /

Holiday

Cinco de Mayo / /

IndustryTerm

retail channels / retail price increase / higher-priced imported products / advertising agency changes / Retail promotional activities / alcohol products / beverage industry / advertising milestones / advertising campaign / /

Organization

Harvard / Beer Institute / National Beer Wholesalers Association / /

Person

Carlos Alvarez / Miles Away / Jimmy Buffet / /

Position

King / export director / president / /

ProvinceOrState

Texas / Illinois / Oregon / California / /

PublishedMedium

AdWeek / /

Region

eastern United States / /

SportsEvent

Super Bowl / /

SocialTag