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Lift / ComScore


CASE STUDY_AUTOMOTIVE DataXu delivers huge brand lift for iconic truck Challenge Amid a tough economy and rising gas prices, a North American automaker was confident its new truck engine with best-in-class
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Document Date: 2014-02-21 10:16:24


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File Size: 1,09 MB

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Milano / Warsaw / San Francisco / London / Cologne / Boston / Sao Paulo / New York / Chicago / Detroit / /

Company

DataXu Inc. / comScore / /

IndustryTerm

real time / baseline control / exchange-traded media / control / huge brand lift / gas prices / /

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