An Exploratory Study on the Emergence of Private Labels in India Rajesh K. Aithal KEY WORDS: Private Labels; Indian Retail Scenario; Consumer Perceptions; Generic Brands. In the countries where organized retail is estab

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Date: 2009-09-09 03:28:26 Marketing Brand management Business Economy Professional studies Store brand Private Label Strategy Private label Brand National brand More Retail		An Exploratory Study on the Emergence of Private Labels in India Rajesh K. Aithal KEY WORDS: Private Labels; Indian Retail Scenario; Consumer Perceptions; Generic Brands. In the countries where organized retail is estab Document is deleted from original location. Use the Download Button below to download from the Web Archive. Download Document from Web Archive File Size: 25,46 KB

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