African Americans / Hispanic Americans / Marketing Partnerships / Coca-Cola / National Heart Lung / Industry Partnerships / Leveraging Minority Group Partnerships / Pepsi Co. / PepsiCo / The Coca-Cola Company / Kraft Foods / /
Country
United States / Canada / /
Currency
USD / / /
Event
M&A / Business Partnership / /
Facility
Blood Institute / Public Interest The Center / Medical Center Foundation / University of South Carolina Educational Foundation / / /
IndustryTerm
massive advertising / beverage / obesity prevention program / Beverage company partnerships / food / energy / public relations campaigns / social media / beneficial services / health groups / food safety / obesity prevention / /
Center for Science / University of South Carolina / Blood Institute / California Endowment / Center for Obesity in Dallas / National Heart Lung and Blood Institute / American Diabetes Association / American Dietetic Association / Academy of Nutrition and Dietetics / American Cancer Society / American Academy of Pediatrics / Hispanic Medical Association / South Carolina Educational Foundation / Children’s Medical Center Foundation / Kresge Foundation / /
1 Selfish Giving Acknowledgements This report was written by Ashley P. Lowe, M.S., and George Hacker, J.D., with guidance and support from Michael F. Jacobson, Ph.D., Executive Director. Designed by Jorge Bach.