![Daniel Goldstein / Gerd Gigerenzer / Marketing / Recognition heuristic / Consumer behaviour / Innovation / Brand / Mathematical optimization / Search cost / Heuristics / Operations research / Problem solving Daniel Goldstein / Gerd Gigerenzer / Marketing / Recognition heuristic / Consumer behaviour / Innovation / Brand / Mathematical optimization / Search cost / Heuristics / Operations research / Problem solving](https://www.pdfsearch.io/img/e0e83b6cb0338e9d0535d8da8002284e.jpg)
| Document Date: 2013-04-04 14:56:18 Open Document File Size: 594,66 KBShare Result on Facebook
City Tokyo / Lincoln / / Company Toyota / BMW / Ford / Volkswagen / Chrysler / Volvo / Honda / Suruga Bank / / Country United States / / Currency USD / / / Facility Massachusetts Institute of Technology April / Massachusetts Institute of Technology / / IndustryTerm chosen product / search costs / bank / virtual banking / online presence / card-loan products / typical advertising / utility product / bank card / explicit search costs / communications budgets / / Organization School of Management / Massachusetts Institute of Technology / / Person Julian Marewski / Lehmann / John R. Hauser / Daria Dzyabura / Shabnam Mousavi / / / Position author / Butler / final arbiter / relatively small player / Professor of Marketing / Carpenter / / Product Nokia E62 Smartphone / / ProvinceOrState California / Massachusetts / / PublishedMedium Consumer Reports / /
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