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Daniel Goldstein / Gerd Gigerenzer / Marketing / Recognition heuristic / Consumer behaviour / Innovation / Brand / Mathematical optimization / Search cost / Heuristics / Operations research / Problem solving


Microsoft Word - HAUSER.docx
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Document Date: 2013-04-04 14:56:18

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File Size: 594,66 KB

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City

Tokyo / Lincoln / /

Company

Toyota / BMW / Ford / Volkswagen / Chrysler / Volvo / Honda / Suruga Bank / /

Country

United States / /

Currency

USD / /

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Facility

Massachusetts Institute of Technology April / Massachusetts Institute of Technology / /

IndustryTerm

chosen product / search costs / bank / virtual banking / online presence / card-loan products / typical advertising / utility product / bank card / explicit search costs / communications budgets / /

Organization

School of Management / Massachusetts Institute of Technology / /

Person

Julian Marewski / Lehmann / John R. Hauser / Daria Dzyabura / Shabnam Mousavi / /

/

Position

author / Butler / final arbiter / relatively small player / Professor of Marketing / Carpenter / /

Product

Nokia E62 Smartphone / /

ProvinceOrState

California / Massachusetts / /

PublishedMedium

Consumer Reports / /

SocialTag