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Appendix 11 Wine A 11.1 The Lockshin Report SCOPING STUDY FOR MARKETING TASMANIAN WINE: DIRECTIONS FOR 2022
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Document Date: 2013-04-25 21:24:41

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City

Hobart / Cabernet / Shiraz / /

Company

Kraft / Procter and Gamble / General Motors / ColgatePalmolive / Distell / Coca-Cola / Mars / Tasmanian / AC Nielsen / /

Continent

Europe / /

Country

Taiwan / Switzerland / Netherlands / Italy / Mexico / New Zealand / Chile / Norway / Indonesia / Belgium / France / Malaysia / Japan / Russia / United States / Brazil / Canada / Australia / United Kingdom / China / Philippines / Singapore / South Korea / Spain / India / Denmark / /

Currency

USD / /

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Facility

Ehrenberg Bass Institute of Marketing Science / The Ehrenberg Bass Institute of Marketing Science / University of South Australia / /

IndustryTerm

wine communications / few producers / travel costs / wider / law-like empirical generalisations / retail system / food / /

NaturalFeature

Napa Valley / Margaret River / Niagara / /

Organization

University of South Australia / Ehrenberg Bass Institute of Marketing Science / London Business School / People’s Choice Credit Union / Australian Innovation Research Centre / /

Person

Richard Smart Australian / Barossa / Larry Lockshin / Andrew Ehrenberg / /

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Position

judge marketing activities / Goodman Fielder / Elders / author / Professor / Hunter / EXECUTIVE / /

ProvinceOrState

Alberta / Quebec / British Columbia / Tasmania / South Australia / Ontario / /

PublishedMedium

the journal Nature / /

RadioStation

11 Wine / WINE / /

Region

South Australia / Scandinavia / Australia Australia / /

SocialTag