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Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising ANIRBAN MUKHOPADHYAY GITA VENKATARAMANI JOHAR* Three experiments investigate the emotions that arise from buying or not buying
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Document Date: 2010-06-29 05:14:00
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Tempted or Not? The Effect of Recent Purchase History on Responses to Affective Advertising ANIRBAN MUKHOPADHYAY GITA VENKATARAMANI JOHAR* Three experiments investigate the emotions that arise from buying or not buying