Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology Alvin J. Silk; Glen L. Urban Journal of Marketing Research, Vol. 15, No. 2. (May, 1978), ppStable URL: http: links.jstor.o - Glen L. Urban - Document - PDFSEARCH.IO

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Date: 2007-10-21 16:18:38		Pre-Test-Market Evaluation of New Packaged Goods: A Model and Measurement Methodology Alvin J. Silk; Glen L. Urban Journal of Marketing Research, Vol. 15, No. 2. (May, 1978), ppStable URL: http://links.jstor.o Add to Reading List Source URL: ebusiness.mit.edu Download Document from Source Website File Size: 777,09 KB Share Document on Facebook