Pioneer advantage: Marketing logic or marketing legend? Golder, Peter N; Tellis, Gerard J JMR, Journal of Marketing Research; May 1993; 30, 2; ABI INFORM Global pgReproduced with permission of the copyright owner. - Golder - Document - PDFSEARCH.IO

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Date: 2005-03-08 19:12:50		Pioneer advantage: Marketing logic or marketing legend? Golder, Peter N; Tellis, Gerard J JMR, Journal of Marketing Research; May 1993; 30, 2; ABI/INFORM Global pgReproduced with permission of the copyright owner. Add to Reading List Source URL: www-bcf.usc.edu Download Document from Source Website File Size: 1,05 MB Share Document on Facebook