Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl

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Date: 2009-02-16 10:20:37 Marketing Digital marketing Online advertising Auction theory Compensation methods Pricing Pay-per-click Business models Sponsored search auction Click fraud Search advertising Vickrey auction		Online Ad Auctions By Hal R. Varian∗ Draft: February 16, 2009 I describe how search engines sell ad space using an auction. I analyze advertiser behavior in this context using elementary price theory and derive a simpl Add to Reading List Source URL: people.ischool.berkeley.edu Download Document from Source Website File Size: 124,80 KB Share Document on Facebook

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