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There are better ways to measure the impact of Facebook display ads than last click. Measuring The ‘Facebook Effect’ On Ad Campaign Performance In the week leading up to the Facebook IPO, news broke that General Mot
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Document Date: 2014-08-28 11:52:31


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City

Austin / /

Company

Click Forensics / Austin Ventures / Shasta Ventures / Sierra Ventures / General Motors / Adometry Inc. / Twitter / Google / Yahoo / Facebook / ClickScore / N. Capital / /

Currency

USD / /

/

Event

Funding / IPO / /

Facility

Stanford University / /

IndustryTerm

Paid search / organic search / online marketing industry / algorithmic-based solution / display advertising / paid search performance / display advertising campaign performance / social network / media verification / online and offline media channels / paid search campaign performance / /

Organization

Stanford University / /

/

Product

Adometry Attribute / SaaS / /

ProvinceOrState

Texas / /

SportsLeague

Stanford University / /

URL

www.adometry.com / /

SocialTag