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Marketing / Internet marketing / Internet / Business models / Network effect / Search engine marketing / Two-sided market / Google / Searchers / Internet search engines / Business / Monopoly


Network Effects and Switching Costs in Online Search Michael L. Katz* * This talk is based on a paper commissioned by Google, Inc. I am here today on my own.
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Document Date: 2013-03-13 13:58:15

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LinkedIn / Amazon / Expedia / Facebook / Google Inc. / /

IndustryTerm

sponsored search results / advertiser-supported media / online search platforms / online search / online campaigns / search-platform-specific hardware / Online Search Michael L. Katz* / search engine / search platforms / search engines / search personalization / /

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Cross-Platform / /

Organization

A. / /

Technology

search engine / /

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