Cambridge University Press / Yale University Press / Zona Research / John Wiley & Sons / Daily News / Dentsu Inc. / /
Country
United Kingdom / Israel / /
Currency
USD / / /
Event
Person Communication and Meetings / /
Facility
Hong Kong University of Science / /
IndustryTerm
content site / local Web server / online surfers / media content / Web-surfing experience / download Web pages / embraced solution / Web environment / respected Web design / online commerce / Web-based real estate program / perceived quickness complements engineering solutions / Online Purchases Aborted / Web site attitudes / richer media / Web program / Internet Web Sites / Web site judgments / business-toconsumer site / online consumers abandoning transactions / real estate / Web site contexts / consumer Web sites / online environment / Internet experience / Web congestion / Internet experts / Web designers / advertising study / Web interfaces / Web site evaluation / /
Movie
Violets Are Blue / /
Organization
School of Business and Management / Cambridge University / Department of Marketing / eta / INSEAD / Hong Kong University of Science and Technology / Yale University / Indian Academy of Applied Psychology / Research Grants Council / /
Person
Robert E. Hite / Wolf / Tali F. Carmon / Sanford Levis Goldfarb / AMITAVA CHATTOPADHYAY / Richard P. Bagozzi / Dave White / JAIDEEP SENGUPTA / Chris Janiszewski / Stacy Wood / Joyce Levis Goldfarb / SHASHANK TRIPATHI / Urvashi / Mordy White / Peter R. Darke / Barbara E. Kahn / Barton Weitz / Charles E. Osgood / Tracey Yi / Daniel Cappon / Robin Cappon / J. George Shanthikumar / Darren W. Dahl / Alan Sawyer / Wolff / Thomas P. Novak / GERALD J. GORN / Richard Lutz / C.L. Hardin / John Lynch / Luisa Maffi / Positive Color / Wei-Lun Fellow / /
Position
Psychologist / Associate Professor of Marketing / manager / Professor of Marketing Innovation and Creativity / mediator / proposed mediator / General / representative / Principal Consultant / Brand Creation Center / Professor of Marketing / /
PublishedMedium
Daily News / /
Technology
alpha / Broadband / animation / Flash / Web server / /
GERALD J. GORN, AMITAVA CHATTOPADHYAY, JAIDEEP SENGUPTA, and SHASHANK TRIPATHI* The authors investigate the link between the color of a Web page’s background screen while the page is downloading and the perceived quick