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YHA: an adventure on traincards The objective: drive hostel occupancy and therefore revenue by acquiring new customers for YHA The target audience: ‘the everyday adventurer’ - anyone with a propensity to enjoy the gr
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Document Date: 2015-06-17 07:14:45
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YHA: an adventure on traincards The objective: drive hostel occupancy and therefore revenue by acquiring new customers for YHA The target audience: ‘the everyday adventurer’ - anyone with a propensity to enjoy the gr