Northwestern University / Design Management Institute / / /
IndustryTerm
changed advertising / public relations advertising / executive management / included new advertising / Less brand communications / advertising measure / package/brand identity design user / communications platform / communications strategy / advertising industries / overall communications mix / individual services / advertising friends / influential marketing communications / advertising industry / brand communications / product manufacturing / brand communications program / brand communications platform / wrong tools / brand communications programs / usual syndicated reporting services / retail sell-through / influential and cost-effective marketing tool / media strategies / Non communications / consumer products / manufacturing shipment data / Brand communications efforts / package design systems / package design management / brand communications platforms / then package design management / communications vehicles / public relations / communications strategies / media budget / retail advertising / diagnostic tool / target consumer / /
Organization
Northwestern University / Association of National Advertisers / Design Management Institute / /
Person
Wallace Church Reprint / Chris L. Grindem / Rob Wallace / Tom Peters / Elliot Young / Marie Grygienc / Jeffrey Walters / Chris Grindem / Don E. Schulz / / /
Position
consultant / Managing Partner / Managing Partner / Wallace Church marketing tool / chairman / Professor / SM www.dmi.org EXECUTIVE / category design manager for packaging and brand identity / category design manager for packaging and brand identity of pizza division / /
ARTICLE REPRINT Design Management Journal