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Antipyretics / Medicine / Non-steroidal anti-inflammatory drugs / Communication design / Graphic design / Advil / Advertising / Tylenol / Comparative advertising / Statistics / Neurology / Analgesics


Document Date: 2013-01-02 10:37:51

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Company

Bayer / Wal-Mart / Renault / /

Country

France / United States / /

Currency

USD / /

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Event

Product Issues / Product Recall / /

Facility

University of Virginia / Cornell University / We store / /

IndustryTerm

past advertising / advertising decisions / advertising base allure / uneven advertising levels / non-comparative advertising first order condition / news search / advertising levels / analgesic products / Online Publication Simon P. Anderson∗ / larger advertising base allure / media sellers / self-promotion advertising / stations/networks / comparative advertising regressions / past advertising decision / generic products / different media / non-comparative advertising / /

Organization

University of Virginia / Department of Economics / FDA / Cornell University / /

Person

Simon P. Anderson / Federico Ciliberto / /

Product

Vioxx / ibuprofen / Bextra / ThEMA / Naproxen Sodium / /

ProvinceOrState

Virginia / /

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