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Sustainability / Green marketing / Earth / Greenwashing / Normality / Consumer behaviour / Green PR / Sustainable consumer behaviour / Societal marketing / Environmentalism / Marketing / Business


Social normalisation and consumer behaviour: using marketing to make green normal Ruth Rettie, Chris Barnham and Kevin Burchell December 2011
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Document Date: 2012-03-19 12:52:12

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File Size: 152,00 KB

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City

Manchester / London / Birmingham / /

Company

Crane / Wilson / Peattie / Tesco / /

Country

United Kingdom / /

Facility

Van Dam / Kingston University / /

IndustryTerm

organic food / energy saving devices / green products / energy saving light bulbs / /

Organization

UK government / Kingston University / /

Person

Kevin Burchell / Ruth Rettie / Chris Barnham / Gill / /

/

Position

AUTHOR / first author / second author / /

SocialTag