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In order to avoid the wrath of consumers and government agencies, industry must exchange dubious green marketing practices for sustainable branding: reaching out to employees and a broad range of external stakeholders,
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Document Date: 2008-05-31 13:09:01
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File Size: 1,97 MB
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In order to avoid the wrath of consumers and government agencies, industry must exchange dubious green marketing practices for sustainable branding: reaching out to employees and a broad range of external stakeholders,