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Environmentalism / Jacquelyn Ottman / Green marketing / Sustainable design / Marketing strategy / Sustainable business / LOHAS / Sustainability marketing myopia / Environment / Sustainability / Marketing


The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
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Document Date: 2010-12-16 21:34:38


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File Size: 2,87 MB

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City

PhiliP KoTlER / /

Company

Kimberly-Clark / Utne Reader / Kellogg / Whole Foods Market / Volkswagen / Accenture / B I L I T Y Greenleaf Publishing / Nissan / Toyota / J. Ottman Consulting Inc. / E-Square Inc. / HSBC / Safeway / LIME Media Green / Renewable Energy / BISSELL Homecare Inc. / Staples / Fred Meyer / Clean Technology / Mother Jones / The Green Marketing Manifesto and Co / Timberland / HP / New Age / Starbucks / Environmental Initiatives / /

Country

United Kingdom / United States / /

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Event

Environmental Issue / /

Facility

Natural Marketing Institute / Greenleaf Publishing Greenleaf PUBLISHING Aizlewood’s Mill / Cardiff University / Aizlewood’s Mill / Utah State University / Delft University of Technology This / /

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IndustryTerm

sustainable products / conventional supermarkets / copyright law / greener products / tissue products / sustainable consumer products / high-energy / health food stores / sustainable brand communications / /

Organization

Jacquelyn Ottman Academy / Iona College / USDA / Delft University of Technology / SoL / Tohoku University Graduate School / Utah State University / Jon M. Huntsman School of Business / Green Consumers’ Foundation / School of Management / Cardiff University / MIT / Center for the Market Diffusion of Renewable Energy and Clean Technology / Sustainable Innovation Lab / Centre for Sustainable Design / Natural Marketing Institute / Hagan School of Business / Faculty of Industrial Design and Design for Sustainability / /

Person

Michael V. Russo / Joe / Jacquelyn Ottman / Jacques Cousteau / PETER SENGE / Martin Charter / Fredrica Rudell / Jay Fang / Jacquelyn A. Ottman January / Kettler / Adam Lowry / Shelley Zimmer / Valerie L. Vaccaro / Scott Naturals / Sol Salinas / Eric Ryan / Mary McBride / Jon Naar / Founder / Ron Buckhalt / Pamela J. Gordon / Tukee Nemcek / Hiro Motoki / Jennifer Kaplan / Cathy L. Hartman / Rachel Carson / Han Brezet / Jacquie Ottman / Ichin Cheng / John Rooks / Brian Dougherty / Laurie Tema-Lyn / Wendy Jedlicka / Ken Peattie / /

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Position

Associate Professor and Chair of Marketing / president / Associate Professor of Marketing / Director / BRASS Research Centre / entrepreneur / author / CEO / Professor / green marketing professor / Director Global Environmental Performance / Trader / Director / Research / environmental strategy consultant / Manager / co-author / Director of Marketing and Planning / ENERGY STAR; Federal Sustainability Lead / Director / Deputy Chief Executive / Lecturer / Professor of International Marketing / Director Research / CEO / marketing pioneer / Director / New Brand Initiative / /

Product

Designing greener products / Designing / /

PublishedMedium

Mother Jones / National Geographic / /

Region

Patagonia / /

Technology

PDF / http / /

URL

www.greenleaf-publishing.com / www.greenleaf-publishing.com/newrules / /

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