Johannes Leonardo / Dane Doyle Bernbach / Google / Coca-Cola / Volvo / /
Country
United States / /
Currency
pence / /
IndustryTerm
online ads / digital tools / limitless bank / banner advertising / online advertising / internet advertising / classic internet / advertising world / digital advertising / media advertising / classic internet commercial / then uses language-processing algorithms / timeless advertising wisdom / advertising industry / /
Organization
Norfolk / /
Person
Jackie Jantos / Bill Bernbach / Harvey Gabor / Don Draper / Dale Edwin Murray / Drew Ungvarsky / Paula Green / Aman Govil / Bob Pasqualina / Doug Pray / Deepak Ramanathan / Irv Gordon / Howie Cohen / /
Position
teacher / co-founder / Copy director / Head of Marketing / Creative Director / engineer / Product Marketing Manager / /
Product
Volvo P1800 / /
ProgrammingLanguage
EC / /
ProvinceOrState
Virginia / /
Technology
GPS technology / then uses language-processing algorithms / /
“...the secret to making a classic internet commercial...” p.26