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Playing Well Together Adding digital to TV campaigns around live-sports events enables brands to significantly increase reach Junayd Dyck, Measurement Lead, Facebook Marketing Science
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Document Date: 2014-12-08 19:51:23

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Company

Visa / Accenture / Facebook / Super Bowl / TV / Endnotes Television / Microsoft / adding Facebook / /

Country

United States / /

Currency

pence / USD / /

IndustryTerm

live-sports events / media buying process / age groups / media mix / age / online media buying strategy / media delivery / media consumption habits / online advertisers / frequency buying tool / television advertising / advertising channel / credit card network operator / Recent media enhancements / online content / credit card network / advertising campaigns / online ads / iconic advertising / social media / media consumption patterns / social networking / online media / media plans / Online reach Source / media / concurrent advertising / /

OperatingSystem

Cross - Platform / Cross-Platform / /

Organization

Green Bay Packers / Seattle Seahawks / National Football League / Denver Broncos / /

Person

Steve Gleason / Junayd Dyck / Clay Matthews / /

/

Position

player / linebacker / Executive / Nielsen Channel Planner / /

Product

Archos TV+ Portable Video Player (PVP) / Surface tablet / /

SportsEvent

the 2014 Super Bowl / the Super Bowl / Super Bowl / 2013 NFL / the World Cup / the NFL / NFL / 2014 Super Bowl / Super Bowl 2014 / /

Technology

smartphone / mobile device / mobile devices / smartphones / /

SocialTag