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Market research / Strategic management / Imperfect competition / Market segmentation / Product differentiation / Price discrimination / Resource-based view / Competitive advantage / Industrial market segmentation / Business / Management / Marketing


Market Segmentation Strategy, Competitive Advantage, and Public Policy Market Segmentation Strategy, Competitive Advantage, and Public Policy: Grounding Segmentation Strategy in Resource-Advantage Theory Shelby D. Hunt
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Document Date: 2013-08-23 12:53:48

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File Size: 141,99 KB

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City

Lancaster / /

Company

Black & Decker Corporation / Competitive Advantage / Market Segmentation Strategy / Ford Motor Company / Aussie Weld / Kmart / General Motors / Bunnings Warehouse / AM General Corporation / Russell / Public Policy Therefore / Spinefex / /

Country

United States / /

Currency

pence / /

Event

Debt Financing / /

IndustryTerm

inferior products / power tools / manufacturing / use power tools / /

Person

Hunt Lambe / Morgan / Schroder / Piercy / Dennis B. Arnett / B. Arnett Abstract / Joan Robinson / Hunt / /

Position

individual manager / Butler / producer / entrepreneur / /

Product

Segment Product Line / Segment / /

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