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Statistics / Landing page optimization / Landing page / Online dating service / Statistical hypothesis testing / Web analytics / Test-driven development / Internet marketing / Software development / Internet


Customer Story: The Guardian Newspaper Tests to Boost Sign-ups to its Online Dating Site Optimizing landing pages, navigation, and the homepage grew subscriptions Introduction: With more than 6 million weekly readers, Th
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Document Date: 2014-06-10 14:32:20


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File Size: 960,63 KB

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City

San Francisco / /

Company

The Guardian / /

/

IndustryTerm

read newspaper / Online Dating Site / web experiences / search functionality / online readership / /

Person

Kerstin Exner / /

/

Position

Manager / The Guardian UX / Product Manager / Manager / The Guardian Kerstin / /

ProvinceOrState

California / /

PublishedMedium

The Guardian / /

URL

soulmates.theguardian.com / www.optimizely.com/demo / /

SocialTag