Interpreting Advertiser Intent in Sponsored Search Bhanu C. Vattikonda, Santhosh Kodipaka∗ , Hongyan Zhou∗ , Vacha Dave∗ , Saikat Guha† , and Alex C. Snoeren University of California, San Diego Microsoft, Redmond - Guha - Document - PDFSEARCH.IO

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	Interpreting Advertiser Intent in Sponsored Search Bhanu C. Vattikonda, Santhosh Kodipaka∗ , Hongyan Zhou∗ , Vacha Dave∗ , Saikat Guha† , and Alex C. Snoeren University of California, San Diego Microsoft, Redmond Add to Reading List Document Date: 2015-07-21 19:35:49 Open Document File Size: 297,09 KB Share Result on Facebook

Interpreting Advertiser Intent in Sponsored Search Bhanu C. Vattikonda, Santhosh Kodipaka∗ , Hongyan Zhou∗ , Vacha Dave∗ , Saikat Guha† , and Alex C. Snoeren University of California, San Diego Microsoft, RedmondAdd to Reading List