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Diageo / Graphic design / Communication design / Harps / National symbols of Ireland / Guinness / Harp Lager / Harp / Brand / Beer and breweries by region / Beer / Advertising


FACTSHEET GUINNESS BRAND IDENTITY EVOLUTION The development of a distinct brand identity for GUINNESS beer is closely linked with the
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Document Date: 2008-07-01 11:29:52

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City

Dublin / /

Company

S.H. Benson Limited. / GUINNESS / /

Country

Ireland / /

/

Facility

James's Gate Brewery / Guinness Storehouse / Library of Trinity College Dublin / /

IndustryTerm

harp device / official advertising / /

Organization

Trinity College Dublin / /

Person

Arthur Guinness / John Gilroy / Bruce Hobbs / /

Position

official national emblem / artist at the advertising agency / /

Product

Draught / /

Technology

sound board / /

SocialTag