IBM / The New York Times / The Venture Capital / FastCompany / YouTube / MSNBC / HP / HubSpot / Publishers Weekly / Warner Bros. / Creative Commons / for using YouTube / Universal Orlando Resort / /
Currency
USD / /
EntertainmentAwardEvent
the academy award / /
Event
Movie Release / Person Communication and Meetings / /
IndustryTerm
Web content / e-books / micro-site / e-book / ONLINE VIDEO GOES VIRAL YOUR TAKEAWAY / advertising techniques / Web site VIRAL MARKETING ADVICE / mainstream media / Web micro-site / social media / online media / e-announcement / Then mainstream media / Social media technologies / insider fan site / media takes weeks / widespread outbound media relations / /
Movie
Harry Potter / /
Organization
Dumbledore’s Office / PR / Team / /
Person
Mark Levy / Scott Trowbridge / SCOTT DAVID MEERMAN SCOTT / J.K. Rowling / David Meerman Scott / Tim Washer / Dharmesh Shah / Doug Eymer / Steve Chazin / Cindy Gordon / Robert Scoble / DAVID MEERMAN SCOTT DAVID MEERMAN / David Meerman Scott More / Kyle Matthew Oliver / Bell Curve / Stuart Craig / Week / John Wall / /
Position
production designer for all the Harry Potter films / manager / vice president / head of marketing / Entrepreneur / author / CEO / managing director / founder and chief software architect / author of Marketing Apple E-BOOKS GO VIRAL / vice president of Universal Creative / vice president of new media and marketing partnerships / vice president of new media & marketing partnerships / manager of new media web video / Communications / /
PublishedMedium
The Wall Street Journal / Publishers Weekly / The New York Times / /
The New Rules of Viral Marketing