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Brand management / Goods / Consumer behaviour / Anti-corporate activism / Luxury good / Veblen good / Pricing / Snob effect / Brand / Marketing / Consumer theory / Business


A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior by Franck Vigneron and Lester W. Johnson (1999)
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Document Date: 2003-01-14 04:39:38

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File Size: 476,27 KB

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