PatientsLikeMe / Porsche / Kellogg / Yes Ontela / Red Lobster / Twitter / Facebook / Paydiant / Adidas / Homeless World Cup / L'Oreal / Vestas / HBS Publishing / Fiat / Nike / Chrysler Group / Fortis Industries / YouTube / Ontela / Pillsbury / N/A Fortis Industries Inc. / Verizon / Ford / TripAdvisor / Fiat Brand North America / /
Continent
America / Europe / North America / /
Country
South Africa / Colombia / Kenya / China / United States / /
Currency
USD / pence / /
Event
M&A / Product Release / Business Partnership / /
IndustryTerm
retail environment / payment processing / business to business / steel strapping / wireless market / media advertisement campaigns / software-based product / steel and plastic strapping / media strategy / social media / online discussion forum supply insight / 6month social media initiative targeting / wind turbine manufacturer / online media / textbook applications / steel strapping market / digital and social media platforms / Online Community / social media toolbox / payment processing market structure / overall media / online forums / mobile imaging experience / oil / digital media revenues / travel site / digital media / wireless subscribers / wireless carriers / /
Organization
army / STRATEGY Chapter / Harvard Business School / National Football League / Fiesta Movement / Fiat-Chrysler Alliance / Porsche Club / Stanford / /
Person
Jose B. Alvarez / Stephen Kaufer / Kerry Herman Type / David E. Bell / Kelsey Calhoun / Elie Ofek / Rowland T. Moriarty Jr. / Lou Gehrig / Laura Soave / Jamie Heywood / Allison Johnson / Elizabeth C. Williamson / Elsa Margarita Uribe / Kent Grayson / Brian Rolapp / Glenn Brophey / Jocelyn Hornblower / Kim Lopdrup / Roberto Gutierrez / Chantel Lenard / Mel Young / Patrick Duprss / Rebecca Henderson / Midsize Vehicles / Phillip Andrews / Ryan Johnson Type / Ben Heywood / Natalie Mauro Type / Sunil Gupta / Connie Fontaine / Laracey / Anita Elberse / David May / Jill Avery / /
Position
Manager for Global Small Car / Manager of Brand Content and Alliances / President / General / head / niche player / founder / teaching professor / Group Marketing Manager for Global Small / CEO / marketing manager / driver / editor / senior vice president of media strategy and digital media / /
Product
PicDeck / an innovative service called PicDeck / Fiesta / Cayenne / V112 / /
Region
South Africa / /
SportsEvent
World Cup / the World Cup / the 2010 World Cup games / World Cup 2010 / The NFL / /
Case Map for Iacobucci, MM: Marketing Management, 3rd Edition, (Cengage, 2013) This map was prepared by an editor at HBS Publishing, not by a teaching professor. Faculty at Harvard Business School were not involved in an