| Document Date: 2014-04-28 01:10:03
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Company The Age / With / Impact Metrics Australian Coffee Week Feature Advertising / The Sydney Morning Herald / Ipsos / It-Note Advertisement Advertising / / Country Australia / / Event Product Issues / Product Recall / / IndustryTerm retail store / advertising brand recall levels / high impact advertising campaign / advertising recall levels / advertising recall / coffee machine retailer / / Position representative / / Product levels / brand / Australian Coffee Week Feature Advertising / / PublishedMedium The Age / The Sydney Morning Herald / /
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FAIRFAX MEDIA CASE STUDY: Harvey Norman ‘Australian Coffee Week’ Fairfax Media’s Metro newspapers help position one of Australia’s largest retailer as the number 1 coffee machine retailer