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ABSTRACT The evolvement of consumer healthy lifestyle certainly creates new opportunities and at the same time posing marketing challenges to marketers in the health-related industries. A good understanding of the shift
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Document Date: 2010-02-17 22:07:58
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File Size: 113,43 KB
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Company
Pearson /
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Country
Malaysia /
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IndustryTerm
exploratory measurement assessment tools /
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SocialTag
Behavioural sciences
Theory of planned behavior
Theory of reasoned action
Personality psychology
Transtheoretical model
Attitude
Conscientiousness
Motivation
Health belief model
Behavior