Back to Results
First PageMeta Content
Brian Wansink / Fast food / Weight loss / Nutritional rating systems / Healthy diet / Human nutrition / Food energy / Health / Nutrition / Food and drink


The Biasing Health Halos of Fast-Food Restaurant Health Claims: Lower Calorie Estimates and Higher Side-Dish Consumption Intentions PIERRE CHANDON BRIAN WANSINK*
Add to Reading List

Document Date: 2013-09-18 19:35:26

Open Document

File Size: 277,44 KB

Share Result on Facebook

City

Muhlheim / /

Company

Nestle / Coca-Cola / CONSUMER RESEARCH Inc. / McDonald / /

Continent

America / /

Country

United States / /

Currency

USD / /

/

Event

Product Recall / Product Issues / /

Facility

Northwestern University / Food Marketing Institute / Cornell University / Subway vs. McDonald’s / Warren Hall / /

IndustryTerm

food items / beverage / food preferences / high-calorie complementary food / supply chain / food losses / food choices / typical fast-food menu / potato chips / food supply / energy bar / food intake estimations / food consumption decisions / food / healthier fast-food restaurants / advertised food / implied advertising claims / particular food / low-calorie food claims / hedonic food / target food constant / actual food intake / high-calorie food intake / target food / food decisions / low-calorie food / /

MedicalCondition

heart disease / American obesity / obesity / chronic hedonic goals / attribute rising obesity / multidisciplinary obesity / /

Organization

Food and Drug Administration / Food Marketing Institute / INSEAD / Northwestern University / Applied Economics and Management Department / Cornell University / U.S. Department of Agriculture / University of Illinois / National Center for Health Statistics / /

Person

John Deighton / Jared Fogle / Stephen Hoch / Vicki Morwitz / James E. Painter / Pierre Chandon / PIERRE CHANDON BRIAN WANSINK / Johnson / Chapman / Jill North / Brian Wansink / /

/

Position

editor / associate professor of marketing / Painter for help with data collection / S. Dyson Chair of Marketing / associate editor for this article / /

Product

television commercial / /

ProvinceOrState

Illinois / /

PublishedMedium

Advertising Age / JOURNAL OF CONSUMER RESEARCH / /

Region

Midwestern U.S. / /

Technology

potato chips / /

SocialTag