| Document Date: 2014-05-30 19:55:15
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City San Francisco / San Diego / Sacramento / Culver City / / Company Expedia / Ogilvy West / Exploring / PBS / CNN / Covered California / / Facility University of Chicago Larry L. Bye Senior Fellow / University of Chicago / / IndustryTerm prime contractor / online insurance / insurance agents / day health insurance / health insurance system / insurance reforms / health insurance shopping / health insurance benefit / health insurance / social networking methods / insurance / individual healthcare plans / health insurance reforms / healthcare / insurance shopping / focus / health insurance benefits / health insurance exchange / / Organization National Federation of Independent Businesses / the University of Chicago / / Position Small Business Market Executive / prime contractor for the marketing and outreach campaign / insurance agent / Executive / General / / ProvinceOrState California / Massachusetts / / PublishedMedium Purchasing / /
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FINAL REPORT Getting California Covered: A Qualitative Study of Key DecisionMakers in the Small Business Market PRESENTED TO: Ogilvy West