Internet Broadcast Systems / Google / Hearst Television / Anvato Inc. / /
Country
United States / /
IndustryTerm
digital ad server / mobile and connected devices / web-based interface / social media / thin client mobile devices / technology solution / ad server / broadcast-style advertising pods / /
Organization
IN HD / /
Person
Michael Rosellini / Mike Rosellini / /
Position
model / as it required no capital outlay / VP of digital operations / vice president of digital operations / player / Capture Editor / /
BROADCASTER CASE STUDY HEARST TELEVISION MONETIZES LIVE STREAMS WITH REAL- TIME AD INSERTION ON MOBILE, DESKTOP AND BEYOND New monetization opportunities are emerging as more and more