Outside / Forrester Research Inc. / Heidrick & Struggles Produced / Heidrick & Struggles Cathy Coughlin / AT&T / Cigna / B O A RD S The CMO Group / Heidrick & Struggles Introduction The / Heidrick & Struggles EXECUTIVE SUMMARY The / Heidrick & Struggles In / Heidrick & Struggles F ORRES TE / Sales Remains Essential / Figure 4 Historic Partnership / Heidrick & Struggles Figure / Heidrick & Struggles / /
Event
Business Partnership / /
Facility
Relationship building / /
IndustryTerm
social media / advertising communications / corporate communications / technology-enabled channels / technology skills / technology peers / media strategies / technology executives / social and digital media / technology ranks / business to business / agency management / generation/pipeline management / Online Survey Source / digital media / information/technology / resource management / vendor management / technology platforms / technology-empowered customer / customer interactions / technology investments / technology decisions / /
Person
Benjamin Karsch / Red Robin / Dave Friedman / Struggles Cathy Coughlin / Denny Marie / Benjamin Karsh / John Abele / /
Position
Chief financial officer / CTO / Company Officer / chief of business transformation / marketing executive / chief technology officer / CEO / ambassador for the customer within the organization / global marketing officer / chief growth officer / chief executive officer (CEO) / chief financial officer (CFO) / head of sales / CIO / chief commercial officer / strategic leader / chief marketing officers / Head of product development/R&D / CEO and the CEO / chief information officer / CFO / Chief information/technology officer Head of human resources / leader of the marketing / Global Managing Partner / /
The Evolved CMO, 2012 A Joint Research Project by Forrester Research and Heidrick & Struggles