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Company The New York Times / / Continent Europe / / Country United States / / Facility Rahul Telang Heinz College / Carnegie Mellon University / / IndustryTerm online browsing behavior / cookie law / travel review site / internet banner ads / advertising effect increases / advertising / online purchase history / advertising firms / real-time auctions / social networks / online journey / advertising space / online advertising / online browsing history / related products / online publisher / targeted advertising / wasted advertising / data mining algorithm / advertising industry / advertising campaigns / advertising market structure / online activity / / MarketIndex TRUSTe Privacy / / Organization Carnegie Mellon University / European Union / Arslan Aziz and Rahul Telang Heinz College / / PublishedMedium The New York Times / / Technology key technologies / simulation / data mining algorithm / / URL http /
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What is a Cookie Worth? Arslan Aziz and Rahul Telang Heinz College, Carnegie Mellon University Mar 31, 2015 Preliminary Draft