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DIGITAL & MEDIA PREDICTIONS 2014 Millward Brown experts from around the globe predict the hottest multi-screen marketing trends for 2014, and provide recommendations to help advertisers change channels with confidence.
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Document Date: 2013-12-13 09:33:34


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File Size: 3,66 MB

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Company

Nike / Sony / Twitter / Google / YouTube / Coca-Cola / Facebook / Nissan / Samsung / Apple / /

Country

Mexico / Honduras / /

Event

Man-Made Disaster / /

Facility

National Gallery / /

IndustryTerm

web content / media vehicle / even online ads / screen-based devices / outdoor media / instant messaging applications / multi-screen media consumption / digital devices / multi-screen media puzzle / wearable technology / media opportunities / digital and mobile devices / advertising aesthetic / off-line and online touch points / online and offline touch point / social media comments / social media / limitless applications / social media sites / online reviews / wearable technology market / online video / measurement systems / Responsive web design / social media usage / internet browsers / social networks / airline tickets / advertising content / niche networks / advertising exposure / multiscreen experience across devices / wearable technology looks / Screen-based mobile devices / mobile device / /

Person

Adriana Sousa / Qwiki / Jarrod Payne / Ben Whishaw / Klip / Rob Valsler / Monique Leech / Daniel Craig / Viddy / Tout / Bill Pink / Anne Czernek / Jorge Bueso / /

Position

architect / loyal brand ambassadors / king / /

Region

South Africa / /

SportsEvent

the 2013 Super Bowl / /

Technology

bringing wearable technology / smartphone / ATM / instant messaging / mobile device / mobile devices / cellular telephone / lasers / smartphones / Wearable technology / /

SocialTag