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Garde manger / Cuisinart / Merchandising / Internet marketing / Kitchen / Retail / Home appliance / Marketing / Business / Food processor


Starting From Behind James L. Horton White Goods Corp was behind. White Goods is a long-time maker of appliances and kitchenware that had kept up with trends for decades. Now the appearance of a patented, 3-cup digital D
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Document Date: 2011-10-08 09:05:14


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Company

Black & Decker / Behind James L. Horton White Goods Corp / White Goods / Twitter / Facebook / /

IndustryTerm

online strategy / online approach / online campaign / food editors / online introduction / food columns / food processors / technology differentiation / long-time maker / all-around kitchen tool / food processor / main communications / food processor blog / food shows / food / web master / /

NaturalFeature

Twitter channel / Hamilton Beach / /

Person

James L. Horton / Sara Welch / /

Position

PR manager / product manager / appliances manager / manager wants / marketing manager / master and promotions specialist / /

RadioStation

Wine / /

Technology

3-cup processor / food processors / 3-cup digital DeVeaux food processor / /

SocialTag