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Chapter 3: Approaches to Creating Personas By Steve Mulder from The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web First things first: There is no one right way to create personas. Lik
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Document Date: 2015-01-27 15:06:48
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File Size: 381,57 KB
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Company
Sony /
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IndustryTerm
communitydriven Web site /
real estate segmentation model /
real estate site /
statistical algorithms /
unreliable tool /
focus /
yellow pages publisher /
Web First things /
combination Web /
online experiences /
valid decision-making tool /
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Person
Steve Mulder /
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Position
statistical analyst /
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Technology
CRM /
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URL
www.PracticalPersonas.com /
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SocialTag
Usability
Evaluation methods
Scientific method
Technology
Methodology
Persona
Market segmentation
User-centered design
Quantitative research
Human–computer interaction