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Usability / Evaluation methods / Scientific method / Technology / Methodology / Persona / Market segmentation / User-centered design / Quantitative research / Human–computer interaction / Technical communication / Science


Chapter 3: Approaches to Creating Personas By Steve Mulder from The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web First things first: There is no one right way to create personas. Lik
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Document Date: 2015-01-27 15:06:48


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Company

Sony / /

IndustryTerm

communitydriven Web site / real estate segmentation model / real estate site / statistical algorithms / unreliable tool / focus / yellow pages publisher / Web First things / combination Web / online experiences / valid decision-making tool / /

Person

Steve Mulder / /

Position

statistical analyst / /

Technology

CRM / /

URL

www.PracticalPersonas.com / /

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