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Hypertargeting, Limited Attention, and Privacy: Implications for Marketing and Campaigning Florian Ho¤manny Roman Inderstz
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Document Date: 2013-05-15 02:13:41


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City

Santos / Berlin / Lancaster / Galeotti / Des Moines / /

Company

Wall Street Journal / Hypertargeting Limited / Google / Facebook / ALL about / /

Country

United States / South Korea / /

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Facility

Johann Wolfgang Goethe University / Imperial College / Bocconi University / /

IndustryTerm

internet blurs / campaign advertising / self-published advertising / car brand / similar devices / online behavior / search engines / low-value products / information processing capacity / persuasive and informative advertising / behavioral advertising / computer technology / targeted advertising / jeans advertising strategy / terminal equipment / Web advertising / advertising avoidance / internet giants / advertising campaigns / advertising industry / /

Organization

Congress / White House / Imperial College London / Johann Wolfgang Goethe University Frankfurt / Federal Trade Commission / European Research Council / European Union / See American Association of Advertising Agencies / Bocconi University / Milan / /

Person

L. Gordon Crovitz / Florian Ho¤manny Roman / Jim / Van Zandt / /

PoliticalEvent

presidential election / /

Position

Chief Marketing O¢ cer / skilled campaigner / /

ProgrammingLanguage

EC / /

ProvinceOrState

Iowa / /

PublishedMedium

Wall Street Journal / /

RadioStation

4 When / /

Technology

computer technology / /

URL

http /

SocialTag