IBM / Early / IBM Global Business Services / Emerging / Decide / IBM 2010 Global / /
Facility
IBM Institute / IBM Institute of Business Value / /
IndustryTerm
retail/downstream / smarter consumer products / near-real time / digital technology / supply chain / social media / executive management / media engagement / consumer products / social networking / lifecycle management / social media perception gap / products/services / social networks / social media programs / honest feedback on product / change management / social media engagement / longer trust advertising / social media interactions / /
Organization
IBM Institute for Business Value / IBM Institute of Business Value / /
Position
CEO / Conclusion Executive / Executive / Purchase General / Chief Marketing Officer / growth driver / Chief Marketing Officers / General / how smarter consumer products Chief Marketing Officers / /
IBM Global Business Services Thought Leadership White Paper Smarter consumer products marketing: Understanding consumers, building brands