IBM / Old Spice Body Wash / Generation / Product / Twitter / YouTube / Facebook / Computing-Tabulating-Recording Company / IBM Global Business Services / Shoes/Accessories Italy 2200 Consumer electronics United Kingdom / Apple / /
Continent
Asia / /
Country
Germany / Italy / Mexico / Chile / Colombia / France / United States / Brazil / Canada / Australia / Columbia / United Kingdom / China / Argentina / Spain / / /
Facility
Retail IBM Institute / Friends/family TV/radio/billboard Retailer store Search / IBM Institute / /
IndustryTerm
entertainment products / consumer electronics / media Online streaming E-mails Search engine Magazines Retailer Web site / digital network / age / online cart / retail segment / public transportation / mass transportation / use media sharing accounts / video and social media / mobile communications devices / online users / Social media channels / social media / food retailers / social networking accounts / social networking / fact-based strategic insights / search engines / electronics / mobile devices / care products / social networks / personal care products / Internet users / Online shoppers / Online streaming E-mails Search engine Magazines Retailer Web site Shopping portal / media Online streaming Magazines Shopping portal / Web site Mobile applications / online survey / percent want consumer electronics retailers / income / /
Organization
IBM Institute for Business Value / IBM Global Business Services Executive Report IBM Institute for Business Value Capitalizing / Retail IBM Institute for Business Value IBM Global Business Services / /
Person
Melissa Schaefer / Max Diff / /
Region
Latin America / Western Europe / Mediterranean / /
Technology
mobile phones / Search engine / 2009 No technology / mobile devices / cellular telephone / 2010 No technology / smartphones / Digital TV / also using technology / One technology No technology / /
IBM Global Business Services Executive Report IBM Institute for Business Value Capitalizing on