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IBM Global Business Services Executive Report IBM Institute for Business Value The business of social business
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Document Date: 2013-02-26 06:04:44

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File Size: 752,88 KB

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Company

IBM / IBM Global Business Services / TD Bank / LinkedIn / Twitter / Improved / Facebook / Burson / /

Continent

North America / /

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Event

Business Partnership / /

Facility

IBM Institute / Social Business IBM Institute / McKinsey Global Institute / Hospital The Boston Children’s Hospital / /

IndustryTerm

retail banks / advertising campaigns giving way / question surrounding social media / social media / social tools / external social media / external social tools / online experience / insurance / business to business / banking / social media tools / Internet users / public relations / project management / collaborative tools / social media strategy / value chain / day-to-day banking / fewer software defects / Social business tools / /

Organization

Boston Children’s Hospital / IBM Global Business Services Executive Report IBM Institute / IBM Institute for Business Value / London Business School / Social Business IBM Institute for Business Value IBM Global Business Services / McKinsey Global Institute / Institute for Business Value / /

Person

Peter J. Korsten / Eric Lesser / Lynda Gratton / James W. Cortada / /

Position

professor / Global Chief Executive Officer / physician / Global Chief Marketing Officer Study / /

Technology

CRM / firewall / video conferencing / /

SocialTag